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The 5 Best E-Commerce Marketing Strategies

March 6th, 2009

There are a number of ways to go about marketing an e-commerce website. By researching numerous methods, I have narrowed down the best strategies to effectively and efficiently market your website. Below, are some ways to make your website visible to those searching for your specific product.

1. Pay Per Click (PPC)

PPC is a type of internet advertising in which the advertiser pays the host of the search engine each time their link is clicked. This provides a guarantee that every time a potential customer searches a word with relevance to the advertiser’s website the listing will be listed toward the top. There’s hundreds of pay per click search engines available, However, it’s best to be listed on the top ranked to ensure the most traffic. The more descriptive your advertisement’s keywords are, the more sales your website will potentially receive from the visit.

An article on payperclickuniverse.com suggests that “If you are still finding this a difficult decision to make you should think about whether or not you have money to spend. If you do have some money then go for PPC because it will have faster results. If your budget is tight then go for SEO because all you will need to invest here is your time. The best thing would be to use both SEO and PPC at the same time aiming for different keywords with PPC than you are using in SEO.”

2. Search Engine Optimization (SEO)

Search Engine Optimization involves altering a website so that it is more likely to be recognized and ranked within a search engine. Organic listings refer to listings below the pay per click listings within a search engine. The search engine uses a computerized ranking system to rank the listings based on the relevance of the keyword being searched.

SEO can be accomplished effectively by using a few techniques. A recent article on smallbiz.att.com advises business owners to “Try Google’s free keyword tool to see which keywords (and search volumes for them) are being used in your business’s industry or niche. Once you have determined your keywords, decide how to insert the terms into your web content.”

3. Utilizing Twitter and Other Social Networking Sites

Twitter is another great way to market your website and promote your business. Services such as twitter provide other professionals a way to use micro-blogging to communicate about products sold, the customers they serve and new merchandise offerings. It’s used frequently to advertise your business in a casual way.

Social networking is an increasingly important avenue to use to market yourself and your company. Twitter builds credibility for your business, shares knowledge of your niche, and establishes your brand.

4. Blogging and Forums

Blogging, on the other hand, consists of a number of entries that have been posted and listed in reverse chronological order. Blogs are your personal method of providing news articles, personal opinions and other information regarding your company. There are a number of different types of blogging software available including blogger.com, wordpress.com and even merchantcircle.com. A bloggers goal is to have people link to their articles in order to establish another source of marketing communication that could result in sales.

Forums are very similar to blogging. Online forums were created to build a relationship around a specific interest, concern, niche, or even industry on the web. Unlike blogging, forums are usually moderated, which provides a more controlled environment. Forums are a great way to converse and network structurally within a specific topic.

5. Electronic New Releases and Newsletters

News releases and newsletters that are posted on the web communicate to your target market quickly and generate more awareness of your company. If your press release is published on other websites that are related to you niche then you can drive visitors to your website by providing a link below your news release or newsletter. Even posting news releases on websites such as, prweb.com, prfree.com and openpress.com will help benefit your business and your website.

By introducing these five simple strategies, you have made the first step in marketing your company’s website. If you continue to utilize all of the following information, your website will continue to drive more and more traffic and increase popularity on the web.

WEMSK Short URL: http://bit.ly/iA3yOG

Entry Filed under: Advice,Glossary

2 Comments Add your own

  • 1. micro niche finder torrent  |  September 16th, 2012 at 12:28 am

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.

    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  • 2. Douglas J. Mack  |  September 26th, 2012 at 7:18 am

    There are several plugins that make this sort of thing possible. We researched this some time ago and decided to stay clear as there did not seem to be a sure fire way to prevent items we did not want posted. We would love to have something like this for Twitter posts as well, where we can tweet really relevant/interesting items from RSS feeds and such. However, it seems the same problem exists there as well.

    Best of luck in your search! Let us know if you come across something that works well.

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